Ateneo 69, UST 64.

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So with the drubbing of defending champion UST, Ateneo forges a knockout match or two against La Salle for the right to face UE in the UAAP finals.

The profound implications of these do-or-die battles between last season's pariahs who have been headstrong in charging their way through the semis in an emphatic comeback, against the runners-up who have just dethroned the defending champions in their own quest for redemption can be captured in two words: Ka-ching!

What do you think of this theory. UAAP tickets are sold, the most expensive of which (Patron Seats) can be bought for P300 apiece officially. But the tickets never reach the public in such straight fashion. Instead they end up in the blackmarket where they are flipped to the hungry masses for a whopping P5000 - P7000 each -- the going rate during the elimination round.

Now, what if the original ticket sellers also controlled the blackmarket. Not too difficult to imagine hereabouts. Bottomline: the sale is recorded as P300 in the books and taxed accordingly, but in truth the blackmarket earnings are ten to twenty times that amount -- undeclared, unrecorded, untaxed.

It's like a license to print money.
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