Friday, November 02, 2007

Are they serious?

Saw a Philippine Daily Inquirer ad at the movies recently that went:

Fade-in: photo of Romeo Garduce. "How hard can it be?"
Fade-in: photo of Lea Salonga. "Why not the world?"
Fade-in: photo of Ninoy Aquino. "Why can't I come home?"
Philippine Daily Inquirer. Dare to Ask.

I don't know that these words were ever uttered verbatim, but they are attributed to these people using sound-alike voice-overs to boot.

But apart from this, the problematic thing about the whole bit is that while it gives examples of supposed inquiries and dares us "to ask", those questions up there, as any fourth grader would know, are freaking rhetorical questions.

Sure we should all be Inquirers. But by asking "questions" that are by definition "used only for rhetorical effect and to which the answer is obvious, immediately provided or simply not expected," how much inquiring does one do?

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